The Story behind “20 Uses”
Why 20 Uses “The marketing agency”?
It all started in 1997, when a young student with lots of passion for expression and communication decided to join the PR team of a large multi-national for a summer job. The marketing manager interviewing her knew she had no experience, no CV and not even a graduate degree. He asked her just one thing, to list 20 uses for a coffee mug he had on his desk. That’s when she fell in love with the idea of marketing.
It’s all about seeing things with a different eye and finding out the best value provided from any product or service.
The art of communicating value is both challenging and fun. It’s a skill and a science. Above all, it’s essential for any really good product to get out there and get people to know about it.